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Rebecca Novin-Cannon J.D. Photo

Rebecca Novin-Cannon J.D.

Rebecca Novin-Cannon is an accomplished financial strategist, business advisor, investment specialist and former litigator.   She is the Founder and President of Novin Cannon Financial Group, a leading boutique financial services and wealth management firm in Northern New Jersey.  Becky has over 20 years of experience coaching successful high net worth individuals, business owners, entrepreneurs and C-Suite executives across multiple industry sectors, and has a deep interest in advising women corporate leaders.   She is able to translate and communicate complex financial concepts, estate planning considerations and investment strategies clearly and concisely, and tailors thoughtful recommendations to each of her clients.  In addition, Becky engineers business succession strategies and provides tax efficient financial advice.  

Becky founded Novin Cannon Financial Group after excelling as a top advisor at Certified Financial Services, one of the largest private firms in New Jersey, founded in 1986.  She currently manages over $300 million in life insurance coverage on her clients*, and has since 2015 qualified for the President’s Council, Guardian Life Insurance Company of America’s elite group of producers ranked among the top 1% of all company representatives in the U.S..

Becky shares her expertise, knowledge and ideas to empower her clients to ‘live clearly’ and make critical wealth decisions based upon facts.  She takes a holistic, integrative approach, coordinates all facets of a client’s personal and business finances, and strives to create personal economies that produce long term wealth, abundant retirement income, tax efficiency, minimal cost, curtailed risk and enhanced legacy protection.  Her clients know she has as much concern, care and passion for their long-term personal and business financial success and well-being as she has for her own.

Becky is also passionate about giving back to professional women, advancing women’s leadership, advocacy and mentorship in business, and shattering glass ceilings everywhere.  She serves as host of the Live Clearly Podcast, where she discusses wealth strategies that help listeners achieve their maximum financial potential and live a healthy, extraordinary life.

Earlier in her career, Becky was a litigation specialist at a boutique law firm. She is a graduate of the University of Michigan and the Benjamin N. Cardozo School of Law.

Bachelor of Arts, University of Michigan 1995
Juris Doctorate, Benjamin N Cardozo School of Law 1998

Professional Organizations:
AALU: Association of Life Underwriters
WPO: Women’s Presidents Organization
The Living Balance Sheet: Faculty Member 2014-2018

Not for Profit Involvement:
One Love Foundation, Host Committee Member, Morris County NJ
Trustee, Barry Novin Charitable Foundation, formed 2016

Diane Sposato Photo

Diane Sposato

Diane has been providing internal administrative support for Becky for the past 20 years. In addition to on boarding all new client relationships and equity business. Diane is the team member that keeps the Novin Cannon Team on the same page at all times.

Diane lives in Montville New Jersey.

Lauren Lugo Photo

Lauren Lugo

Lauren provides internal administrative support to Becky and Diane. She takes the lead on scheduling, client services and Living Balance Sheet. She joined NCFG in 2017 but has many years of experience in the financial services industry. 

Lauren lives in West Orange New Jersey.

Check the background of this firm/advisor on FINRA’s BrokerCheck.